Online marketing, planned around your customers
We work out who your customers are, what they need to hear and where to say it, then write it down as a plan. Build it with us from $1,200 + GST a month, or have us do the work. SEO goes to our SEO provider.
How the plan comes together
Four stages, in this order. Each one builds on the one before.
- 01
Discover
Find out what your customers actually want
- Customer research (we ask them)
- A look at your competitors
- Your core story
- Where you fit in the market
- 02
Design
Plan what to say, and where
- Your key messages
- How enquiries reach you
- Free guides that earn an email address
- Your offers
- 03
Deploy
Put it in front of people
- Email sequences
- A content plan across your channels
- Paid ads (you pay Google or Meta directly)
- Partnerships
- 04
Drive
Keep what works, drop what doesn't
- Tracking set up
- Improving your conversion rate (the share of visitors who get in touch)
- Growing what's working
- Product launches
Why we start with your customers
Three things we do on every plan.
Customers first
We start with why your customers buy
We don't start with your product. We start with what your customers need, and the words they use for it. Once you know that, the rest of the plan is easier to write.
Let them buy
People like to buy, not to be sold to
Your customers want to make up their own minds. The plan gives them what they need to do that, and makes the next step easy to take.
Measure it
Every part of the plan is tracked
You'll see what's working, what isn't, and where your next dollar is best spent. If something isn't working, we change it.
What our marketing clients say
Some reviews below name So Social Media, Tanya’s social-media practice. It is now part of Your Marketing Specialist, and the same people do the same work under this name.
Matthew Ashby
Tim & Tanya are both very knowledgeable in their field. As someone with a background in communication & Marketing, I was very impressed with their services and happy to grow my knowledge further regarding AI tools and blog writing. I would recommend their services to anyone looking to advance their marketing game.
Three programs, from $1,200 + GST a month
Build the plan with us, have us do the work, or both. Ad spend is extra, paid to Google or Meta directly.
Collaborative Marketing Strategy
Learn it as you build it
Six-month program
For owners who want to run their own marketing. We build the plan with you, and you learn to run it.
- A marketing plan written for your business
- Monthly strategy sessions
- You learn as you build
- A framework you can repeat after six months
- Email support for the six months
Best For:
Owners with time to learn
From $1,200 + GST a month
Done-For-You Marketing Strategy
We do the work
Six-month program
For owners whose time is worth more than the fee. We build the plan and carry it out.
- We carry out the plan for you
- Content written for you
- Tracking, and changes when something isn't working
- Email support for the six months
- Little of your time needed
Best For:
Owners short on time
From $1,600 + GST a month
Complete Marketing Partnership
A senior marketer on your team
Six-month minimum, then ongoing
A senior marketer working on your business, for less than hiring one. Tim has worked in marketing since 2000.
- Everything in both programs
- Ongoing customer and competitor research
- How enquiries reach you, designed and improved
- Ad copy written and tested
- Technical set-up and automation
- Regular strategy sessions
- Reports with recommendations
Best For:
Businesses ready to grow with ongoing help
From $2,000 + GST a month
What people ask before they enquire
What does a marketing agency cost per month?
Ours costs $1,200 to $2,000 + GST a month.
Collaborative is $1,200: a six-month program where we build your marketing plan with you, and you learn to run it. Done-For-You is $1,600: six months, and we do the work.
The Complete Marketing Partnership is $2,000: everything in both, with a six-month minimum, then ongoing.
Ad spend is extra. You pay Google or Meta for it directly.
Is it worth paying you over doing it myself?
Doing it yourself works, if you have the hours for it.
That's what Collaborative is for. We build the plan with you, meet monthly, and you learn to run it. After six months you have a framework you can repeat.
Pay us to do the work, on Done-For-You, when your time is worth more than the fee.
Do you do SEO?
No. We put you in touch with the SEO provider we trust.
They quote you directly, and you work with them directly. None of our fees includes SEO.
Does the 6-month program lock me in?
Yes. Both programs run for a fixed six months.
Collaborative and Done-For-You are six-month programs, paid monthly. You commit to the six months at the start.
The Complete Marketing Partnership has a six-month minimum, then carries on for as long as it's working for you.
Does my ad spend sit inside your fee?
No. You pay Google or Meta directly, outside our fee.
Running the ads is inside the fee. On Done-For-You we run them when your strategy calls for ads. On the Partnership, ad copy and testing are included.
On Collaborative, we teach you to run them yourself.
Question not here? Ask it in your enquiry. Tanya answers in writing within one business day.